Let your sweet tooth guide the way. That’s what Krista Nelson would say. In 2014, she’d just finished college (one year early!) and spent some times doing marketing for an ice cream company. But her real dream was to start a baking company. So, she quit her nine-to-five and did just that. People instantly loved her delectable baked goods, and now you can enjoy them, too (check out her soft pretzels). Krista lives and creates her delicious mixes in Seattle, Washington.