“I knew then I had a responsibility to do this well and do it right.”
Toy inventor Dan Abramson has taken an interesting approach towards promoting the practice of yoga. He’s created Yoga Joes, which are classic green plastic army men who’ve traded their guns in for yoga poses. Abramson made Yoga Joes because he thought it would be a fun way to get more people into yoga. Beyond that, he wanted to make a violent toy become peaceful.
Learn more about how Yoga Joes are bending stereotypes and starting a movement on our blog.