Shecanter

Erica Loring is a San Diego-based designer who creates bold, body-positive pieces. After years in the corporate world, she shifted paths to pursue more creative work that challenges how women’s bodies are represented. Following her experience with endometriosis and a long struggle for diagnosis, Erica began creating designs that normalize and celebrate anatomy through unexpected forms. A proud member of the LGBTQ+ community, she supports advocacy and equity, donating a portion of proceeds to women’s reproductive health research. What began as a small online shop has grown into a thriving brand fueled by community and a mission to spark open, empowering dialogue.