Brett Cramer wasn't always the salty genius he is today. Until 2009, he was focused on entrepreneurship in the tech industry. But that year, he decided to make a special holiday gift for his friends. Combining his love of gourmet cooking and his enjoyment of woodworking, he created a wooden base from scrap lumber to hold a row of test tubes, which he filled with unique salts from around the world. The response from his friends was so positive that he realized he had hit upon something wonderful. He refined his design and grew his homemade gift idea into a business that now offers 180 different kinds of salt from 30 different countries.