On Saturday, January 21, 2017, women across the world marched together to protest injustice, lift each other up, and send the powerful message that women’s rights are human rights. Thanks to the combined efforts of millions of people, it was the largest single protest day in US history. From clever signs to a well-rehearsed song, marchers came prepared to fight for equality. As a plethora of pink hats stood out among the signs, songs, and crowds, it became clear that the hat would go down in history as a symbol of female power and unity.
Recognizing that the hat makes a strong statement, our Product Development team decided to incorporate it in a design that celebrates women. The Keep Marching Necklace is a wearable reminder that while there may not be an organized demonstration every day, the march for equality continues.
The necklace was designed by women who wanted to not only create a beautiful piece, but also develop a product that could make a positive impact. With that in mind, $5 from the sale of each Keep Marching Necklace supports our longtime Better to Give partner RAINN. Since partnering in 2010, we’ve donated over $350,ooo to RAINN–the nation’s largest anti-sexual violence organization–and hope to grow that amount when you select RAINN at checkout (our $1 donation is at no cost to you) and through givebacks on designs like our Keep Marching and Hope Shines necklaces.
As we approach a series of Women’s Marches planned for January 20 and 21, 2018, we asked the women behind this necklace to share what the pink hat symbol means to them and why they keep marching.