In a city like New York, biking can be quite intimidating. Big streets. Bigger puddles. Drivers with no regard for human life. We’ve got it all! But some—many of whom are braver than I—have long sung the praises of our bike share system, which isn’t the only environmentally friendly transportation scheme of its kind. With bike shares cropping up in cities around the country, like Boston, Philadelphia, and Washington, DC, biking’s barrier to entry has lowered further than ever before, allowing commuters nationwide to leave their cars in the garage at last. This rings especially true in smaller cities, where the luxuries of good public transport, like subways and express buses, often don’t exist at all.
That’s all well and good, but industrial designer and longtime bike rider Maria Boustead noticed one teensy problem when she first hitched a ride using Divvy, the bike share system in her native Chicago: The front basket just. Didn’t. Work. As a designer of fun, yet functional accessories for cyclists, however—especially women—Maria was uniquely equipped to design a solution. The result? A bag designed especially for bike share bikes, equipped with more bells and whistles than you can shake a stick at. (OK, OK, no literal bells.)
We stopped by Maria’s workspace on the border of Bushwick and Bed-Stuy here in Brooklyn, NY, and spoke with her about the story behind the Bike Share Bag and what sustainability means to her. Read on for more. (As for us, we’re off to snag our first Citibike membership. Be back in five.)