Browsing Tag

Videos

Design

Behind the Scenes of our Clay Animation Email and Video

December 13, 2012

UncommonGoods is sending something special to your inbox this weekend, something our Creative team has worked very hard on and we can’t be more excited. For the past couple weeks, our email designers have taken a step away from their Wacom tablets and Adobe Suite to build this email by hand.

When the Creative team was talking over the Holiday email plan they got on a nostalgic tangent on classic Christmas shows and their memorable characters – Rudolf the Red Nosed Reindeer, the Island of Misfit Toys, Heat Miser and Yukon Cornelius. Add a deep love of animated gifs and stop-motion photography, and the enticing chance to play with clay all day – and our clay animation email was born with a shareable video close in tow.

Normally our emails take a couple days to create – designs are hand-drawn and scanned, photos are taken of products and textures – and are primarily done on a computer. But this email required building a set and sculpting individual figures that took 4-5 hours each to create. It was an all-hands-on-deck experience with every team member getting involved.

“We turned our conference table into to a craft station and had piles of clay and tools to work with”, says Gaby Germaine, Associate Creative Director. “We had photographers, designers and copywriters all making different elements. Then once all the items were constructed we created the snowy home for everyone.”
Once the design of the email was complete, photographer Adam and graphic designer Hanna got to work on the animated video with input from the entire team as to what figures would be moving and talking. “The studio was literally filled with smiles and laughter during this whole process and had so many visitors from around the company stop by multiple times just to see what was going on. We have not even had the heart to take down the set yet,” says Gaby.

We hope you love it as much as the Creative team enjoyed making it and the rest of our team enjoyed watching. And for your pure entertainment, here is the video starring our little clay stars.

http://youtu.be/N_01tb_I5Gw

Design

How To Make It: Scaling Up Event Videos

September 21, 2012

Last month we hosted our 4th How To Make It panel event and networking happy hour in Brooklyn, NY. Over 100 guests showed up to powerHouse Arena to hear our panelists, Rachel Rheingold of Maptote, Jesse James and Gus Anangopolous of Aesthetic Movement and artist Jenny Krauss of SAFEFA, talk about their experiences in scaling up their business. But a lot of you couldn’t make it so we wanted to share some of our favorite moments of the night. Check out these videos of the panelists sharing their advice and anecdotes.

Rachel describes how Maptote is run and who takes on what tasks.

The group talks about the best way to bring your designs to a trade show for the first time.

Does size matter? Jenny talks about the effects of press placements in big magazines and small newsletters on her sales.

Rachel shares ways of figuring out where your designs fit in the marketplace and keeping your eyes (and ears) open to new opportunities.

The panel discusses the measures that should, and shouldn’t, be taken to protect your intellectual property.

Or watch the whole discussion in its entirety!

Maker Resources

How To Make It: Building Your Personal Brand Videos

July 12, 2012

Last month we hosted our second design panel event and networking happy hour, How To Make It: Building Your Personal Brand, at Rabbit Hole Studio in Brooklyn. Tara Gentile of Scoutie Girl, Laura Ann Young of Areaware and UG co-founder, Thomas Epting, weighed in on the importance of building a strong personal brand and how to know what aspects of your brand should be front and center.

Melissa of Emerging Designer and Cherry of Cherry Runway were there – see what they had to say about the evening. Since you all couldn’t be there, we thought we could share some of our favorite moments with you. If you are in the NYC area and want to attend our next How To Make It event, join our Meetup group!

Where to start? Tara answers what the essential elements of branding through sharing the experience of her and her clients.

Do you know who is looking at your designs? Laura Ann described how to use analytics to discover your audience.

You have to get your ideas out there! Tara talks about how to share your brand through social media.

Things need some updating? Tara shares how to decide when it is time for a rebranding.

Get your fans in on the action. Thomas shares how UncommonGoods uses crowd-sourcing and the customer’s voice to create innovative and interactive marketing campaigns.

There was a lot of great information in between. Take a gander at the talk in its entirety!

Design

Bear Essentials

October 26, 2011

Halloween is almost here, and we’re excited to celebrate with some sweet treats. These adorable gummy bears aren’t edible, but they can do an impressive trick. Give them a squeeze and they light up!

If you love these bright bears, you may also enjoy these Spooktacular Uncommon Goods!

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