Browsing Tag

How To Make It

Design

How To Make It: Designing Your Website | Design Panel + Happy Hour

September 17, 2013

How To Make It: Designing Your Website | UncommonGoodsDesigning a webpage from scratch can be daunting! There are so many design decisions to be made to properly showcase your handmade designs. On Tuesday October 1, meet UncommonGoods Associate Art Director Rebecca Paull Marshall, jewelry designer Caitlin McNamara, and Wix.com Training and Support Manager Ariele Krantzow at our next event and get their advice on putting together a beautiful and effective website. Submit your website for a direct critique from our panel during the discussion.

Stick around after the talk for some drinks, snacks, and networking with the UG team and other local creatives.

Wix.com enables everyone to design, publish and host stunning HTML5 websites. No coding, no previous design skills, just log in to Wix and start creating with our easy drag-and-drop website builder! In that spirit of encouraging creativity and enabling entrepreneurship, in 2010 Wix founded the NYC Wix Lounge. The Wix Lounge is a completely free co-working, event and exhibit space for creative professionals. Grab your laptop, pop into the Lounge and enjoy a productive work day, great networking opportunities, and amazing events. The Wix Lounge provides free support to New Yorkers, giving them the tools and tips for successfully launching and managing their businesses’ online presence. To learn more about the Wix Lounge, please visit http://www.wixlounge.com.

To learn more about the panel and sign up, visit our Events page.

Maker Resources

7 Tips for Setting Up at the NYNow Trade Show

August 23, 2013

Advice from our artists at the NYNow trade show | UncommonGoodsThis week New York City welcomed hundreds of designers and brands to the Javits Center for NYNow, nee NYIGF. This trade show is big time for designers as well as buyers since retailers are getting ready to stock their holiday assortments and are looking for products that are new and interesting.

With trade shows being so expensive for an exhibitor, there is a lot of pressure to make an impact on retailers walking the show. I walked through, visiting our UncommonGoods artists – some seasoned NY gift show veterans- asking them for their best advice for other exhibitors. Some of the tips they told me are truly golden!

Cat Studio's booth at NYNow | UncommonGoods1. Be flexible with your display.
CatStudio, designers of beautifully illustrated geographical home wares, comes with a loose plan for the display of their booth and room and time for improvisation. When they get to NY from California, founder Terrell heads to a flea market in Chelsea for vintage props. The team heads in with an open mind and the result is a display that is personal and exciting.

Jeff Davis's booth at NYNow | UncommonGoods2. Leave your booth in NYC.
Designer Jeff Davis knows he is coming to NYC twice a year to exhibit at the gift show, so instead of bringing his walls and props with him to and from Philadelphia, he leaves it all in a storage facility in Manhattan. Some storage facilities will even drop off your stuff at the Javits Center. This way you can focus more on packing your merchandise and marketing materials.

Jenny Krauss's booth at NY Now | UncommonGoods3. Design a booth that doubles as storage.
Setting up a booth for Jenny Krauss is as simple as opening a trunk. She designed two large cases that open up into a display and hired a local contractor to build it. It wheels into the convention center full of props and merchandise and allows for an easy clean-up!

Jim Loewer's booth at NYNow | UncommonGoods4. Lighting is everything!
Bad lighting could make or break your product display, and since your booth doesn’t come with lights of it’s own, lighting is all on you! Glassblower Jim Loewer understands the importance of light in his display so he constructed a light box to show off his sun catchers. Experiment in your home or studio by shining a flashlight over your product, if it looks better in the light, it should have a spotlight on it.

Melanie McKenney's booth at NYNow | UncommonGoods5. Build some private space.
Things can get cramped in a small booth, so husband and wife team Justin and Melanie McKenney build a small room into the back of their booth where they store supplies, papers, and a chair for resting. I won’t show it to you, but the couple says it keeps them sane (and still married!) while exhibiting Melanie’s designs throughout the week.

great idea to get buyers to remember you at the next trade show | UncommonGoods6. Bring bottled water!
Melanie and Justin know from exhibiting more than once that water at the Javits Center is expensive and hard to come by. So they come prepared with cases of water they buy in bulk at home. It’s a nice gesture to hand a bottle of water to someone who is clearly parched and not interested in shelling out $3 for a bottle of water, but they make sure that retailers remember how special the gesture is by replacing the labels with custom labels with their brand name and booth number. I glanced at their logo so many times throughout the rest of the day and was even reminded of them when I got home and emptied my bag!

getting my caricature done at NYNow | UncommonGoods7. Offer an experience they can’t get anywhere else.
Back at the CatStudio booth they took advantage of their talented illustrators to offer caricatures to people visiting their booth. It got me to sit there for a bit and chat with founders Terrell and Carmel to learn more about their company. I also walked away with a great souvenir to have after the show. If you have the space and resources, try planning something creative that highlights what makes your brand unique and will leave a lasting impression.

Advice from designers at NYNow | UncommonGoodsAnd my advice for walking the NYNow? Wear comfortable shoes!

Maker Resources

8 Videos from How To Make It: Pitching Your Designs

August 15, 2013

How To Make It event at Union Hall | UncommonGoodsLast week we had the pleasure of hosting another How To Make It event, this time, in the basement of Park Slope’s Union Hall. We love hearing from our artists and buyers on the panel, but especially love getting the chance to meet local designers.

How To Make It event at Union Hall | UncommonGoodsHow To Make It event at Union Hall | UncommonGoodsHow To Make It event at Union Hall | UncommonGoodsHow To Make It event at Union Hall | UncommonGoodsHow To Make It event at Union Hall | UncommonGoodsThe conversation was all about getting the word out about your designs to the media and retail buyers. UncommonGoods Senior Buyer Erin Fergusson, jewelry designer Emilie Shapiro, and myself chatted about the dos and don’ts of email pitches, trade shows, and pr reps.

Even if you were unable to make it, there was some great information shared that you can benefit from as a designer and business person. Here are 8 great clips from the panel.

How to submit your designs to a design challenge.

How to create an email pitch that won’t get lost in the mix.

Bloggers and editors need different information than a buyer. Here’s what to send when pitching to the media.

Trade shows can be expensive, but are they a wise investment?

Some advice on setting up your booth at a trade show.

Erin shares how the UncommonGoods buying team schedules and organizes themselves during a trade show.

What kind of information should a designer share about their company and designs at a trade show?

Emilie shares her tips for keeping track of contacts at trade shows and following up after meetings.

Want more? Check out the entire talk.

Maker Resources

How To Make It: Collaborating and Building Your Network | Videos

April 11, 2013

Earlier this month we hosted another design panel and happy hour for designers in Brooklyn. The topic of conversation was learning how to work well with other artist in a collaborative community, a business partnership and on the internet. Sitting on the panel was artist and founder of the AmDC Kiel Mead, Katy Maslow and Michelle Inciarrano of Twig Terrariums, and UncommonGoods Community Outreach Coordinator, Gaby Dolceamore (yeah, that’s me!).

Guests were invited to mingle with each other and the panel; enjoy some Brooklyn Brewery beer, Dark Horse Wine and Pelzer’s Pretzels; and vote on a community winner of the Woodworking Design Challenge. Check out Zsuzsanna’s winning design, the Floating Window Air Plant Wall Decoration.

We know not everyone can head over to Brooklyn on a Tuesday night to join our events, so we are happy to offer clips from the night’s discussion below!

Communication is key, especially when best friends become business partners!

Michelle and Katy of Twig Terrariums reveal how they split up the work in their business.

Kiel describes the dynamic of contributing to a group of artists in the AmDC.

The Twig ladies talk about how important it is for them to share their craft with the local community.

The group discusses the importance of telling your art’s story.

The panel weighs in on the belief that 80% of a group’s work is done by 20% of its members.

Kiel describes how he makes the most out of networking with other artists.

…or just watch the entire thing!

Design

Come to our next How To Make It panel & happy hour

March 12, 2013

Teaming up with others can improve your designs, help manage your time better and open up new business opportunities. Don’t believe us? Meet designer Kiel Mead of the American Design Club (AmDC) and Michelle Inciarrano and Katy Maslow of Twig Terrariums at our next panel discussion about the benefits of business partners and collaborating communities.

Join us on April 2 at powerHouse Arena in Brooklyn for a panel discussion. Stay after the talk for free beer from Brooklyn Brewery, grilled cheeses from the Morris Grilled Cheese truck and a chance to meet other creative professionals. Also, influence the future of UncommonGoods by helping us pick the community winner of our Woodworking Design Challenge!

To learn more and RSVP, visit our events page.

Maker Resources

How to Make Your Products Eco-Friendly and Spread the Word

February 18, 2013

This month we had the pleasure of hosting our fourth How To Make It design panel and networking happy hour in Brooklyn. We invited local designs (although some traveled from as far as Central Pennsylvania) who came to hear our panel discuss greenifying your designs and small business and how to get the word out about your eco-friendly creations. Everyone stuck around to swap business cards, meet our buyers and enjoy Brooklyn Brewery beer and Morris Grilled Cheeses.

Weren’t able to make it? Watch some clips of the conversation below.


Rebecca talks about the return on investments made in making your products more eco-friendly.


Rebecca shares some great marketing ideas for building a happy and healthy customer-base.


Tiffany shares some common mistakes made when marketing eco-friendly products.


Green products also means a more energy-efficient work environment. Rebecca shares some easy retrofits to make your home and office greener.


Yuka gives advice on pitching your products to the media.


You have a green product, now what about your packaging?


A lot of companies throw around the word “green” but there are some restrictions.

Want more? You can watch a video of the entire discussion below.

Design

How To Make It: Implementing Green Practices in Your Designs

January 11, 2013

We were so sad when Sandy swept in and soaked our plans for hosting our 4th design panel and networking happy hour event. But after a couple weeks and a swift recovery from our venue, powerHouse Arena, we are happy to announce that the event has been rescheduled and tickets are now available.

We can’t wait to start the conversation about how to make your designs and your small creative business greener. Our moderator, Yuka Yoneda of Inhabitat.com will sit down with designer Tiffany Threadgould of Terracycle and Rebecca Krauss of the EcoBizNYC program of the Lower East Side Ecology Center and founder of triEco to discuss industry trends, local resources and tricks of the trade. Stick around after the chat to trade business cards and talk to our buyers.

Visit our How To Make It page for more info on the panelists and how to RSVP. Hope to see you there!

Design

How To Make It: Implementing Green Practices in Your Designs

October 23, 2012


We are excited to host our 4th How To Make It event on October 29, Implementing Green Practices in Your Designs, a topic we hold very close to our heart. Our panel will be weighing in on sourcing reclaimed materials, the legal implications of calling a design “green”, and setting up an environmentally friendly business and work space.

As always, we want our guests to stick around after the panel discussion for refreshments and networking with the panel, other local creatives and UncommonGoods staff – we know you’re dying to get your cards in the hands of our buyers!

RSVP for the event through our How To Make It page.

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