
Living and working in the social media world, you make a lot of friends you never meet. You share Tweets, Pins, and like each other’s Instagrams, but your paths usually don’t cross for many reasons. Janelle was one of those friends of mine. I connected with her a couple years ago and let her know when we were hosting out Winter Accessories Design Challenge hoping she could share the opportunity with her crocheting friends and perhaps enter herself. As the fates (and our design panel judges) had it, she was destined to win the contest so we could finally meet (among many other great perks of winning a design challenge!).
Stepping into her home was not like stepping into a typical studio tour. I was greeted with brunch and mimosas – it felt more like a play date. An hour later I found myself on the floor of her spare bedroom where she stores her supplies and designs, playing with yarn, hooks, and a ukulele (of all things) and I thought I was going to have to call my mom to see if I could stay longer.
Janelle and I speak the same language – she too was taught to knit and crochet by her grandmothers and spends her evenings with a project on the sofa. Never wanting to have idle hands, she has come up with some beautiful designs to keep her fingers busy, one of which won over the judges of our design challenge. Meet Janelle and welcome to her Philadelphia home – a veritable crocheter’s paradise.


























We call ourselves “uncommon” and pride ourselves on the uniqueness of our products, artists, and customers, and this month I wanted to feature a studio tour that was uncommon compared to its peers. Nikhil and Alejandro are two entrepreneurs who discovered while studying together at UC Berkeley that delicious oyster mushrooms are easily grown from discarded coffee grounds. Deciding not to keep that secret for too long, they created their first design to bring their brand of recycling to homes, offices, and classrooms across the country. When they launched their second product a couple months ago, a symbiotic ecosystem housed in a fish tank, it became clear that they sat at the intersection where science meets creative design.

















We had the pleasure of hosting our latest 




Now that our 
F&TA: What made you want to be in the F&TA Mastermind program and what changes have you seen in your business since working with Tracy & Robin?