Behind the Scenes at Our Holiday Showcase

In the wild world of Public Relations, or PR, “Christmas in July” lasts all summer long.

Print magazines start curating their holiday gift guides well in advance of December. For our PR team, this means that there are endless opportunities to secure exciting holiday placements throughout the summer!

Lucky for us, it only takes a short trip over the Brooklyn Bridge to reach the offices of today’s most popular publications. Every year, we invite magazine editors from all over the New York City metro area to preview products from across our assortment. This summer’s event was hosted at the beautiful Rogue Space Gallery in Chelsea, complete with happy hour hors d’oeuvres and free samples to take home.

Not only do we love the chance the meet our media partners face-to-face, but we’re also grateful for the amazing opportunity to personally show editors what makes UncommonGoods’ assortment so special.

PR Manager Elise welcoming the Home Market Assistant for VOGUE.

UncommonGoods’ CEO Dave Bolotsky chatting with editors from Martha Stewart Living.

Our Home Decor and Garden Buyer Jamie sharing her expertise with Family Circle. 

 

The Home and Market Editor for Every Day with Rachael Ray Magazine checking off products to sample from the PR team!

The Holiday Showcase didn’t just stop with happy hour. In addition to mailing gift bags and print lookbooks, we also shared a digital lookbook with those who couldn’t make it to the gallery.

The Holiday Showcase was made possible by the hard work of multiple departments throughout UncommonGoods, including marketing, creative, merchandising and operations.

The buyers of UncommonGoods!

Make sure to check out the hashtag #UGHoliday on Instagram and Twitter for a behind-the-scenes look at our past editor’s events!