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Holiday Showcase

The Uncommon Life

The Story Behind the Location Choice for Our Holiday Showcase

November 30, 2015

Snowflake Ornaments | UncommonGoods

Holiday cheer on display at our November 2015 Holiday Showcase. | Mini Wooden Snowflake Gift Box

Every product we sell has a story, so it only makes sense that every event we host does, too. This is the story about how we selected the location for our recent Holiday Showcase editor’s event.

Before the holiday season officially starts our public relations (PR) team hosts Holiday Showcase events to give our media friends an opportunity to meet the uncommon people behind UncommonGoods and interact with our creative assortment of goods in-person. In July, we hosted an event in Chelsea for our long-lead media friends who we know start working on their holiday-themed content during the summer. In November, we brought it back to Brooklyn to host a second Holiday Showcase event for our online media friends who work on shorter deadlines.

Jen and Elise

Our PR & Social Media Associate Jennifer Coleman with PR Manager Elise Waugh.

For our November Holiday Showcase we wanted to show our editor friends some of the neat things that are happening on the other side of the Brooklyn Bridge. Although UncommonGoods operates out of the historic Brooklyn Army Terminal on the scenic Upper Bay in Sunset Park we chose a location in Brooklyn that would give editors a glimpse at the future of design. We chose to host our Holiday Showcase at the Brooklyn Fashion + Design Accelerator (BF+DA).

BF+DA Display

The entrance of the BF+DA is dedicated to spreading the message of sustainable design. 

The BF+DA is a hub for ethical fashion and design that provides emerging designers and established brands with the resources they need to grow their businesses. The BF+DA, which is connected with the Pratt Institute, celebrated its one-year anniversary just a few days before our Holiday Showcase, so the space was buzzing with an optimistic energy focused on how design entrepreneurs can inspire real change and make a positive impact on the world.  The BF+DA believes that design entrepreneurs are the key to the future. We do, too. As a company, we are focused on our commitment to sustainability and creative design. In fact, our name “UncommonGoods,” plays with the concept of the “common good,” or the conviction that doing good in the world is also good business.

UncommonGoods Founder Dave Bolotsky at BF+DA

UncommonGoods’ CEO Dave Bolotsky getting a tour of the BF+DA from Managing Director Deborah Alden

Since 1999, we have worked towards building a community of passionate people that celebrate artists and enjoy surrounding themselves with creative design. When our PR team learned about the BF+DA it only made sense for us to develop a relationship with the like-minded community of design entrepreneurs working out of the space. Not only that, but we wanted our Holiday Showcase to serve as an opportunity to share our commitment to creative design with our media friends. If programs like the BF+DA represent the future of design then the industry is heading in a good direction.

 

The Uncommon Life

Behind the Scenes at Our Holiday Showcase

August 26, 2015

Holiday Showcase | UncommonGoods

In the wild world of Public Relations, or PR, “Christmas in July” lasts all summer long.

Print magazines start curating their holiday gift guides well in advance of December. For our PR team, this means that there are endless opportunities to secure exciting holiday placements throughout the summer!

Setting Up | Holiday Showcase

Lucky for us, it only takes a short trip over the Brooklyn Bridge to reach the offices of today’s most popular publications. Every year, we invite magazine editors from all over the New York City metro area to preview products from across our assortment. This summer’s event was hosted at the beautiful Rogue Space Gallery in Chelsea, complete with happy hour hors d’oeuvres and free samples to take home.

All in the Details | UncommonGoodsChildrens | Holiday Showcase Gallery Corner | Holiday Showcase

Not only do we love the chance the meet our media partners face-to-face, but we’re also grateful for the amazing opportunity to personally show editors what makes UncommonGoods’ assortment so special.

editorsday2015_05

PR Manager Elise welcoming the Home Market Assistant for VOGUE.

editorsday2015_02

UncommonGoods’ CEO Dave Bolotsky chatting with editors from Martha Stewart Living.

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Our Home Decor and Garden Buyer Jamie sharing her expertise with Family Circle

 Vogue | Holiday Showcase

The Home and Market Editor for Every Day with Rachael Ray Magazine checking off products to sample from the PR team!

The Holiday Showcase didn’t just stop with happy hour. In addition to mailing gift bags and print lookbooks, we also shared a digital lookbook with those who couldn’t make it to the gallery.

Garden Close-Up 2 | UncommonGoods Imbibe | Holiday Showcase

The Holiday Showcase was made possible by the hard work of multiple departments throughout UncommonGoods, including marketing, creative, merchandising and operations.

Buyers | Holiday Showcase | UncommonGoods

The buyers of UncommonGoods!

Make sure to check out the hashtag #UGHoliday on Instagram and Twitter for a behind-the-scenes look at our past editor’s events!

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