Last week we had the pleasure of hosting another How To Make It event, this time, in the basement of Park Slope’s Union Hall. We love hearing from our artists and buyers on the panel, but especially love getting the chance to meet local designers.
The conversation was all about getting the word out about your designs to the media and retail buyers. UncommonGoods Senior Buyer Erin Fergusson, jewelry designer Emilie Shapiro, and myself chatted about the dos and don’ts of email pitches, trade shows, and pr reps.
Even if you were unable to make it, there was some great information shared that you can benefit from as a designer and business person. Here are 8 great clips from the panel.
How to submit your designs to a design challenge.
How to create an email pitch that won’t get lost in the mix.
Bloggers and editors need different information than a buyer. Here’s what to send when pitching to the media.
Trade shows can be expensive, but are they a wise investment?
Some advice on setting up your booth at a trade show.
Erin shares how the UncommonGoods buying team schedules and organizes themselves during a trade show.
What kind of information should a designer share about their company and designs at a trade show?
Emilie shares her tips for keeping track of contacts at trade shows and following up after meetings.
Want more? Check out the entire talk.
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