Uncommon Knowledge

Uncommon Knowledge: Why do puppies and kittens make us scream?

November 28, 2014

Wine Barrel Dog Feeder | UncommonGoods

If you thought you were the only one with an insuppressible urge to squeeze the cute out of a puppy, kitten, or baby, you’re not alone. Dubbed, “cute aggression” by a recent Yale study, the irresistible phenomenon that makes you want to squeeze a bulldog’s face while screaming about his “handsome wrinkle head!!!” is something we all struggle with. To better understand this condition, Yale psychologists gave study participants a roll of bubble wrap and played a slide show of both adorable and run-of-the-mill photos. Needless to say, there were significantly more pops at the sight of a chubby baby trying to roll over or a kitten falling into a basket of yarn. Psychologists think this could be a protective response, or the brain’s way of venting extreme feelings of giddiness and happiness. More studies are needed to see why “squeezing” is the preferred reaction to cute, so we’ll need a shipment of tiny puppies chasing their tails, thanks.

Wine Barrel Dog Feeder, $135 

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