No matter how much I prepare before a Studio Tour, I never know exactly what to expect when I step into a creative workspace. On the way to my most recent artist encounter I traveled up New York Avenue by bus, out of my own Brooklyn neighborhood and into a close by, but unfamiliar, area somewhere between Bed-Stuy and Williamsburg, I wondered what I’d see when I arrived at Cassidy Schulz Brush’s studio, Urban Chandy. After getting off at my stop, I wandered down a street that seemed to be a mix of industrial and urbane. I walked past warehouses and large trucks making deliveries, but also passed several people who looked like they could be on their way to art shows or coming from trendy coffee shops.
When I entered Cassidy’s studio, I found that same juxtaposition of city chic and industry. Of course, it’s what I should have been expecting all along, considering that Cassidy and her team so beautifully combine mechanical elements (like wires, sockets, and bulbs) and gorgeous reclaimed materials (like barn wood or vintage ceiling tiles) to create her chandeliers–or chandies, as she calls them.
The space is lit by a combination of sunshine pouring in large windows and the exposed bulbs hanging from its many chandies. Stacks of wood, various tools, and spools of wire line most of the walls there, and the remaining wall is covered in chalkboard paint and filled with chalky lists and numbers. Surrounded by so many details, I felt like I could explore the studio all day examining the many combinations of old and new. Here’s a closer look inside Urban Chandy, and some great advice from Cassidy Schulz Brush.
What are your most essential tools?
The coffee maker, I couldn’t live without it! Seriously, it has helped make many a chandy.;) Besides coffee, my three most essential tools are wire strippers, the drill, and the belt sander.
Where do you find inspiration within this space?
I’m inspired by the materials we bring in, every lot of wood is different and brings new challenges and surprises. I have to make time to develop all of the ideas I have between filling orders which is difficult when also chasing after a 3 year old.
Where does down time fit into a day in the studio?
There is no down time in the studio! I cherish every minute that I get to spend there so I keep very busy every second, so much to do so little time. It’s not yet a place I can bring my daughter, with all the small parts, power tools, and stain odors, so I make each day count.
What was the toughest lesson you learned as a young designer starting a business?
It’s a tough lesson to learn that others will knock off your ideas. Instead of getting angry, I try to keep looking forward and creating new and better products.
What advice would you offer the you of 5 years ago?
I would tell myself to have more confidence and trust my instincts more.
How do you set goals for yourself?
My one goal is to keep making the best that I can do better. I’ve said many times over the last two years that this business just took off by itself, I’ve just been along for the ride. I feel my role is to just focus on the product and design, constantly improving it.
How and when do you decide to celebrate a victory?
I try to remind myself often how lucky I am to be where I am with this business and my career. I’m very ambitious and like to challenge myself, but I try to internalize every achievement as a small victory and appreciate the hard work I’ve done that lead to it.
What quote keeps you motivated? What does that quote mean to you?
There are a few quotes by Thomas Edison that I find inspirational! Edison, an inventor and businessman was quoted as saying, “Genius is 1% inspiration, 99% perspiration.” It’s one of my favorites along with another I have written on our blackboard at the studio: “Opportunity is missed by most people because it’s dressed in overalls and looks like work.”
What are some new skills you are trying to acquire to perfect your craft?
Right now I’m learning about patinas and how to create different colors on copper and brass with various compounds that speed up oxidation and other chemical processes that tarnish the metal. I’ve only been fabricating for two years now, so I still feel like I learn something new everyday. I studied Business Administration in college!
How do you recharge your creativity?
I like to recharge by playing with my daughter and spending time with my family. I love building things for my daughter Lucy and with her as well. We like to build forts together, it gets pretty involved at our house. Anything is game to become part of a fort…including the dog!
Where does collaboration come into play with your craft?
I enjoy sharing ideas with other makers and feel lucky to know a few great people who always inspire and encourage me to keep doing what I’m doing. Matt and Steve Loftice at RecycledBrooklyn, Tyagi Schwartz of Dog Tag Designs, and Chris Harth of NY Cutlery have been great friends and mentors to me the last year.