I remember it like yesterday..
About 6-7 weeks ago I’m sitting at my desk, headphones on, Spotify playlist blasting, putting in work on the current task at hand. I get to a point where I feel like a mini break is warranted and decide to relax a bit, sinking into my chair and mentally preparing myself to go full on into daydream mode. However, right before I get the chance to picture myself on a foreign beach, drinking margaritas out of umbrella decorated coconuts, something catches my eye…
Sitting on a shelf behind the neighboring desk to mine, there is a fairly large box with “Levitron Lamp” in bold print, accompanied by a photograph of a lamp underneath … I think. Why the uncertainty? Because according to the picture I’m now staring at, the lamp’s shade that sits on top, actually doesn’t “sit” at all, but FLOATS. Yes.. I’m sure now. There is definitely a minimum of 1-1.5 inch of space between the lamp’s shade and its base, with nothing connecting the two..
W. T. F. ?
See, working at UG for about a year and a half now, I’ve grown accustomed to expecting the unexpected when it comes to the products we carry. Time and time again, I find myself floored by the level of creativity and innovation applied. So much so, that I’ve made myself a permanent resident in the Merchants’ area of our office so I can scope out the samples of potential new products as they come in. (Marketing team, I promise I love you guys.. but yes, I have something on the side with the merchants.) Needless to say, this just became another time to add to that list of ‘time and time again’ I mentioned earlier.
*Pauses music. Snatches off headphones. “KATIE.. What.. is… that?!”. *
Katie (UncommonGoods Associate Buyer and my desk neighbor) informs me more about the newly received lamp and confirms that it purportedly does have floating pieces incorporated, although no one has yet to see it with their own eyes. Then after a brief pause, she adds…
I have to assume that because someone out there took the time to mass manufacture, officially name, professionally package, and ship this product to our office, there is some truth about what it claims to do. However, I’m suspicious about how well it will work and for how long. My past experiences from life teach that often, things like these don’t stick around for very long, once out of the box and put to continuous use (and of course, that doesn’t fly at UG). That said, I’m predicting ‘oohs’ and ‘ahhs’ for a short-lived amount of time before it becomes a has been.
Setting up the lamp is fairly simple, just pay close attention to the directions, because between the different parts to the lamp and the various laws of science at play, there’s a chance of some confusion if you do not. Take it from me–I admit, at first I quickly threw the directions right to the side and had at it.
It took 1 minute and 20 seconds for me to pick them right back up again… which brings me to
STEP ONE Use the directions to identify all the pieces.
You see that first picture on the left up there? Take a real good look at it. It identifies all the pieces you will need to put the floating lamp into play and gives you the ABCs of what goes where, when, and why. You will see later that this is very key to this whole operation.
STEP TWO Read the directions thoroughly.
By now you get the point. Directions = good.
STEP THREE Find desired location for lamp and plug it in.
You will want to do this. Trust me. You will see why.. eh, I’ll just tell you now. Once setup is complete, you will not want to A. Unplug it (unless you want to practice setting it up all over again), because the way it floats is due to electromagnetism. That’s short for ‘no electricity, no magnetism.’ B. Even if you do not need to unplug your lamp, sliding or carrying it will require very slow movement. The lamp’s magnetic field is easily thrown off balance (causing the shade to fall off) when knocked too hard.
STEP FOUR This is where you get your David Blaine on and make some magic happen.
Grab the clear plastic disc and find the side that has a tiny peg poking out from the center of it. Then look at the top of the lamp’s base and find the little hole at the center of that. Once found, place the clear plastic disc, peg side facing down, on top of base’s center and slide it around until the peg falls into the little hole, securing the disc in place.
Now grab your black cylinder/tube/thingamajig. Notice one end will have a thick border and the other end will not. Place the end that doesn’t have the thick border into your clear plastic disc. (You will know you’ve done it correctly because it also will slide securely into place.) At this point, find your little hockey-puck-looking magnet, hold it over the top of the cylinder as if you’re going to drop it in and take a trip down memory lane to junior high science class. If you feel that the magnet is trying to run away from the cylinder’s opening, that means it is repelling and you need to flip the magnet over for the side we need to work with. If there is no repelling, then we’re good to continue.
Next, drop the magnet into the center of the cylinder. The directions say to start much higher for this to work, but I found that starting right over the cylinder is fine. When dropped into the cylinder correctly, it will float on its own directly in the center. If done incorrectly, it will still float, but also rest on the walls of the cylinder. That’s a no-no. You will have to redo it.
Once you have the magnet floating in the center, you can now take the cylinder off by pulling it straight up. After that, push the plastic disc off the side. Neither of these are needed anymore.
STEP FIVE Place your lamp shade on the magnet.
So after spending some time looking at how cool the magnet looks floating there (because you’re definitely going to), you’re now ready to place your lamp shade. There is a groove in the bottom of the shade that allows it to sit perfectly on top of the magnet. Using some finesse (so to not knock the magnet out of ‘orbit’), place the shade on top.
WALLAH! Floating Lamp Goodness complete.
I also want to highlight that besides the floating feature, the lamp itself is pretty nice. As you can see from the pictures, it has a modern, sleek/Jetsons futuristic hybrid look to it. The light comes from the top of the base and the bottom of the base, with two separate touchpad light switches controlling the different sides.
Wherever you find yourself setting up this lamp, it will be a conversation starter for sure. My desk has easily become the coolest desk at UG (I’m accepting any challengers, what up?!) and anyone who notices it while walking by stops to take a closer look.
WARNING: With great power comes great responsibility. Like I said, this lamp will draw people in to take a closer look. They also WILL play with it, and they will knock the shade off over.. and over.. and over again. So get use to setting it up. But after the first couple of times, it’s easy as pie–Scratch that. I don’t know how to make pie, bad example. It’s easy as buying pie–and you’ll come to enjoy watching people’s expressions when they do knock it off. (Everybody’s face always look like they just broke an irreplaceable ancient artifact and are about to get hauled off to serve hard time for it.. or at least have to buy me a new one.)
At the end of the day, simply said, this is one cool lamp. And today it’s still on my desk, working as great as the day it came out of the box.
Also, that ‘lil guy basking in the lamp’s light in the picture? That’s Blocky. He makes sure my pens don’t go missing while I’m away from my desk.
Great post! And now I NEED that lamp. Maybe someone will get it for me for my birthday. *hint* *hint*
Oh, hey, Rocky, cool lamp.
What’s that, fellow marketer?
Sorry, I can’t hear you over the sound of how awesome my desk is.
Wonderful lamp and great marketing
Modern furniture; with products like these, the google glasses, they are redesigning our everyday accessories. Pretty soon it will feel like we are living in the Jetsons’ cartoons
I loved your post, I love that lamp, and I know absolutely nothing about those missing pens!
What a review! You sure know how to sell a product. Looks very interesting.
Great marketing, explanation, and depiction of the product. Felt like i was there with a friend of mine, showing me how to assemble it. Great job.
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