There is a long list of reasons for why I begged to join the UncommonGoods team, but mainly it was my curiosity about our roots as a founding B Corp and our commitment to a creative flagship donation program called Better to Give. (Although, it also didn’t hurt that it is located near top-notch taco joints and the best dim sum and soup dumplings New York City has to offer.) The Better to Give program epitomizes what we strive to do in all aspects of our business. Through the program, we show how to use business as a force for good, while offering all stakeholders an opportunity to express themselves through digital advocacy for organizations that align with our values and vision.
We’ve all heard the old phrase “It’s better to give than to receive,” and as a B Corp, we truly mean it. We even took the name for our Better to Give program from that sentiment, because we know that giving back to the community is an important part of becoming a better business.
Every time you shop at UncommonGoods, we donate $1 to the non-profit Better to Give partner of your choice, and over the past 12 years, that’s added up to over $1,000,000 in donations. On December 1, 2015, we want to give a little extra by participating in #GivingTuesday.
Help us give more by taking to social media to tell us why you believe that it’s better to give than to receive using the hashtags #BettertoGive and #GivingTuesday. We’ll donate $1 a share for the first 5,000 shares to our non-profit partners and we’ll pick three participants (one each from Twitter, Facebook, and Instagram) to win $500 to donate to the non-profit organization of their choice.
While you don’t need to shop to share, we do plan to give our traditional Better to Give program a little extra love on #GivingTuesday as well. Place an order on December 1 and we’ll donate an extra dollar on your behalf to the organization you choose at checkout.
By participating in #GivingTuesday through social media or by selecting one of our partners when you shop, you can help us make a difference for a child learning to read, a woman survivor of war, a survivor of sexual abuse, or a natural habitat facing potential deforestation.
Donations to RAINN, the nation’s largest anti-sexual violence organization, fund programs that prevent sexual violence. RAINN also operates National Sexual Assault Hotline and partners with rape crisis centers across the country. By providing resources for policymakers and the media and building community partnerships, RAINN promotes nationwide education and awareness about sexual violence. They also work to ensure that rapists are brought to justice.
Donations to American Forests help them protect and restore forests damaged by human action and natural disasters around the world. American Forests, the oldest non-profit conservation organization in the United States, has planted more than 45 million trees since 1990.
Donations to Women for Women International allow them to help women survivors of war by bringing them together in safe spaces to learn life, business, and job skills. By giving women the tools and resources they need to overcome crisis and poverty, Women for Women International helps them become independent, while building stronger families and communities.
Donations to Reach Out and Read help them continue their mission to put children on the path to success through the development of early reading skills and school readiness. The organization works with thousands of doctors and nurses across all 50 US states to integrate children’s books into well-child visits and encourage parents to read to their children.
We’re extremely proud of the positive impact we’ve helped our non-profit partners make in the world and we’re looking forward to helping these great organizations do more good as we celebrate #GivingTuesday.
We’re proud to announce that we’ve now donated over $1 million to our Better to Give partners, thanks to the support of our amazing customers. All year long, we give customers the opportunity to select a non-profit organization with every order placed. When a partner is chosen, we then donate $1 on the customer’s behalf. Over the week of Thanksgiving, we raised that donation to $5 for those visiting our site through a special email campaign. We saw the donation rate skyrocket during this time, taking us past the $1 million mark on Black Friday.
It fills all of us with pride to think about the impact we’ve been able to make with these donations, especially as a mid-size business operating out of one warehouse in Brooklyn. One of the fundamental reasons that our founder Dave Bolotsky started this company was to prove that capitalism could be a force for positive change in the world, and passing this $1 million milestone serves as validation of that concept. We know, however, that none of this would have been possible without a community of talented artists supplying us with appealing products, non-profit organizations dedicated to furthering meaningful causes, and wonderful customers who are receptive to what we are trying to do.
We’ll continue to donate a dollar to a Better to Give partner each time you order, so don’t forget to choose one of these non-profit partners next time you’re shopping with UncommonGoods.
RAINN, the nation’s largest anti-sexual violence organization, carries out programs to prevent sexual violence. RAINN created and operates the National Sexual Assault Hotline and partners with more than 1,100 rape crisis centers across the country. They also provide resources for policymakers and the media, build community partnerships to promote nationwide education, and work to ensure that rapists are brought to justice.
To date, 147,415 customers have chosen to donate to RAINN.
American Forests is the oldest non-profit conservation organization in the United States. Their mission is to protect and restore forests worldwide. Since 1990, they’ve planted more than 45 million trees–helping to preserve the health of our planet for the benefit of its inhabitants.
To date, 192,037 customers have chosen to donate to American Forests.
Women for Women International helps women survivors of war by providing them with the tools and resources they need to move from crisis and poverty to stability and self-sufficiency. By bringing women together in a safe space to teach life, business, and vocational skills, Women for Women International helps them become independent. This creates a ripple effect that not only benefits the women enrolled in these programs, but also builds stronger families and communities.
To date, 111,972 customers have chosen to donate to Women for Women International.
Reach Out and Read’s thousands of doctors and nurses promote early literacy, language skills, and school readiness to young children and their families in all 50 states. By integrating children’s books into well-child visits and encouraging parents to read to their children, Reach Out and Read lays a foundation that puts children on an early path to educational success.
Reach Out and Read is our newest partner. We’re thrilled that 18,304 customers have already shown their support for this organization through Better to Give!
We’ve worked with many other organizations over the years, so we’d also like to take a moment to thank everyone who donated to our past partners. Whether through a years-long partnership or a more short-term campaign focused on a particular crisis, we’re proud to support the work of each and every one of these amazing non-profits.
Next Generation Nepal – 2,069 Givers
Defenders of Wildlife – 92,496 Givers
World Wildlife Fund – 41,517 Givers
Craft Emergency Relief Fund – 47,572 Givers
Comprehensive Development Institute – 71,805 Givers
Tranquility Trail Animal Sanctuary – 1,051 Givers
AmeriCares -169, 281 Givers
City Harvest – 95,427 Givers
B Corporation – 425 Givers
HarlemLIVE – 8,496 Givers
Save Darfur – 727 Givers
Thanks again for helping us reach this $1 million milestone. We’re looking forward to celebrating the next $1 million with you soon!