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Emilie Shapiro

Maker Stories

Inside the Artist’s Studio
with Jewelry Maker Emilie Shapiro

November 7, 2016

*Editor’s note 12/3/18: We can’t get enough of Emilie Shapiro, so we paid another visit to her studio. This time to learn about her kintsugi-inspired Whole Heart Jewelry. Check out our video below to learn more, then read on for our original interview with the talented artist.

 


 

Emilie Shapiro Portrait

Emilie Shapiro in her Long Island City studio, Photos by Rachel Orlow

Since I’ve started working at UG, Emilie Shapiro is a name I’ve heard often. (And here’s a fun fact: she used to be a regular Emily like me, but rebelled against our all-too-common name and switched to the “ie” ending at age 13). We carry many of her stunning, raw gemstone jewelry pieces, and everyone at the office sort of fan-girls about her work. So when I heard that Emilie was up for a studio tour, I was psyched to be on the invite list.

I set off expecting the drive from my home in suburban Long Island to Long Island City, Queens to be less than pleasant, and unfortunately I was right. After a hectic morning crawling down Queens Boulevard and searching for a parking spot for what felt like hours, arriving at Emilie’s sunny studio was a welcome respite.

shapiro-display

From the moment we cracked open the door, the vibe at the studio was easy and welcoming. We were sort of a big crew–our blog editor, our jewelry buyer, our photographer, our SEO specialist/jewelry-lover, and myself–but Emilie and another maker who she works with, Erica, were totally accommodating. They offered us apples and coffee and turned on some classic rock. They let us drool over the gorgeous pieces they had on display. Emilie urged us to try on whatever we wanted, which was basically everything.

Our blog team has visited Emilie before, but not since she moved to her new studio space. And this time, we were lucky enough to watch her in action – she did a demo for us on how she sets the striking Waterfall Ring. Following our lesson, we got to chat with her about how she’s grown as an artist and business owner, teaching others the craft, and even a bit about her family. Turns out, her grandfather once had a toy factory in the Brooklyn Army Terminal, UG’s home! We must be kindred spirits.

spapiro-stonesandpieces-2

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Maker Resources

5 Things No One Tells You about Starting a Business

May 17, 2016

*Editor’s note: Whether you’re just starting out or have been running your small business for a while now, you’re probably no stranger to the unexpected challenges that tend to pop up from time to time. Designer, entrepreneur, and author of the book How to Create Your Own Jewelry Line, Emilie Shapiro, shares her advice for working through a few of the trickier things about running a creative business.

 

Business is the Keyword in Jewelry Business

A business without a goal is just a hobby. Owning a jewelry business is much more than making pretty things. The biggest difference between running a business and engaging in a hobby is the goal; you’re running a business to make money. More and more people are pursuing the life of entrepreneurship and becoming their own bosses. Being a designer and a creator is an amazing gift, but when you decide to become a business owner, your main goal is to make money.

There are a lot of difficult decisions and many hats that you have to wear every day, especially if you are a one woman shop. Accounting, sales, customer service, production management, shipping & handling – all things that are part of running a small business. Running a business is not for everyone. It requires a lot of persistence and ambition. As a craft business owner, you are focusing on efficiency over creativity. Making jewelry is just one small part of running a jewelry business.

As an artist, there is a tendency to make decisions based on feelings and intuition. As a successful businessperson, it is necessary to make decisions based on rational calculation. I like to strike a happy medium between the two.

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Maker Resources

5 Ways to Attract Retail Buyers to Your Brand

March 16, 2016

attract retail buyers

*Editor’s note: For many artists, the idea of approaching retail buyers can seem intimidating. We’ve tapped Emilie Shapiro, jewelry designer, instructor and author of the new book, How to Create Your Own Jewelry Line, to share some ideas that budding entrepreneurs can use to attract retail buyers to their brand. 

 

1. Design a Marketable Collection

Whether you are starting from scratch or have created hundreds of pieces, making a collection is very different from designing just one piece. Designing a collection is about translating one design into many different forms. For example, when creating a jewelry collection, you should be able to translate a design for a ring into a necklace, earrings and a bracelet. Every customer will gravitate toward a certain type of piece. Some customers love rings and that is all they buy while other customers want pieces that go together. Retail buyers for a wholesale account will typically want to present the full collection so there is something for everyone.

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Design

Maker Mentors: Advice on How to Make It

May 1, 2015

Maker Mentors | Sponsored by UncommonGoods

 

Taking the leap from making for fun to making professionally is a big step. A few pieces of good advice, positive vibes, and knowledgeable role models can go along way. Even better is a lot of great advice, an atmosphere alive with positivity and encouragement, and an active community of mentors–but it can be tricky to step away from the workbench to seek out educational opportunities, especially when starting a new business. That’s why we’re so proud to sponsor an innovative new conference that takes place entirely online!

Maker Mentors is online and everywhere May 14-16, 2015, so you can attend without buying a plane ticket, dealing with hotel reservations, or even getting out of your PJs. You can even get a $50 of discount off registration by entering the code UNCOMMONGOODS at checkout when you sign up! And, at the risk of sounding a bit like an infomercial, we’ll go ahead and say, “but that’s not all!” Because we’re really, really excited about this next part…

As part of our work with Maker Mentors we’re presenting a series of free webinars featuring our artists throughout May and June! First up is the ever entertaining and informative jewelry designer Emilie Shapiro on May 4th at 5 p.m. PST. (8 EST.)

Sign up for Emilie’s free webinar here and register for the Maker Mentors newsletter  to stay in the know as we add additional artists to this series.

 

 

 

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