Kalen's company started when she began trying to teach herself how to crochet left-handed. She kept making circles, going around and around, and realized when she was hooked that it would be a good idea to make something useful aside from circle blobs that were slowing taking over her house. Her range has since expanded to a number of home decor items including pincushions and baby mobiles. Kalen McConnell completed her BFA from the University of Calgary in 2003, and her MA from the University of Bournemouth in 2004. In between staring at pixels and computer screens at her day job as a web developer for a Calgary marketing agency, she makes cute critters for both young and old to enjoy.