“Using fabric bags as opposed to plastic bags is an easy way of thinking and acting in a sustainable manner. It's also a wonderfully stylish way to wrap your presents or carry your milk home.”
Swedish stylist Jennifer Jansch loves giving gifts. Wrapping them in paper that ends up in the trash, not so much. So in 2013, she created a collection of good-looking cotton gift bags that recipients could keep using. Friends soon started telling her they liked using her bags to pack hairdryers and shoes, so she created a line of bags for organizing. She now has boutiques from New York to Australia, and more than 200 designs, including wine and tote bags. Jennifer lives in New York City with her husband, three daughters, and a cat named Ping.