It all started when expectant new mother Rose Poulsen began feverishly making baby clothes and toys for her baby to be. After sewing sweet bunny slippers and a matching bunny hat, Rose’s husband complained that if they were having a boy he didn’t want him dressed like a girl from head to toe. Consequently Rose sewed eyeballs and teeth on the hat and VOILA! PSYCHO BUNNY was born. When the zany baby hat made its debut on Rose’s new daughter Lavinia, it got so much attention, everybody wanted to know where they could get one. It became clear that the world needed kookier baby hats, and her line was born!