Brice notes that he has been an entrepreneur all his life with one goal, to make a difference. Being a sushi fan for years, Brice knew how healthy rolling ingredients could be and wanted to share that with the world. He went out and bought a bamboo mat to try to make it the old fashion way, but it did not work for him. He could not gauge the right amount of rice to use and was unable to roll. He then decided to design the sushi rolling kit.