Leeling Ho is an industrial designer with products in many industries, but she never considered designing for pets until JoJo, a very special shelter cat, came into her life. Leeling found herself looking for pet products that were both high quality and unique enough to satisfy her eye as a designer. One day she was watching JoJo happily roll around on a pile of shoes when she was struck by an idea: a cozy cat bed shaped like a shoe. Leeling worked hard to make her early prototypes by hand, and JoJo helped with thorough product testing. Together, they are creating the kind of goods that pets dream about.