"I have a hop vine tattoo covering most of my right arm," says bigtime beer geek Dave Selden. (We could stop his bio right here, obviously, but let’s continue.) Born and raised in Iowa, Dave went to art school, detoured through journalism school and finished college with two degrees in three years. The first job he landed was in Portland, Oregon, and he’s been a graphic designer, mostly in advertising, ever since. "After hours," he says, "I did what most people who work in advertising do—I drank. And then I blogged about it." PR firms began inviting him to "beer events," and he needed a way to keep track of his tasting notes after trying over a dozen beers in one night. He put his visual skills to work and created a beer tasting journal. Are you surprised that a guy with a hop vine tattoo made one especially for IPAs and other hoppy beers? Neither were we.