Heather English got the idea for her recycled purses when she was floating down Boulder Creek on, you guessed it, an inner tube.
"I needed a new handbag but I was a hardcore vegetarian," Heather says. "I wanted something that was fashionable and invincible, but not made from leather."
Heather's search for the bag of her dreams ended at McGuckin's hardware store, where she bought some tools and started her own personal sweatshop, "With me doing the sweating."
After friends started asking for a bag just like hers, Heather knew she was on to something and she began her company full time in 2001.
Truck stops in the Boulder area supply Heather with the used inner tubes-each of which probably has more than 60,000 miles on it before it gets reinvented. "Just think of all the places these tubes have been," says Heather. "Now it's your turn to add to their miles and adventures."