“We focus on the 'Three E's': Empowerment of women, Education, and the Environment.”
A textile grad from the National Institute of Fashion Technology in India, Gyanendra Chaudhary knew what he liked and didn't like in the market. What he could do without: inefficient production processes and far-from-ideal working environments. What he wanted to bring back: The rich heritage of North Indian crafts like embroidery, hand block printing, and weaving, which he does by hiring craftswomen to construct upcycled accessories out of discarded fabric.
"We're committed to socially responsible growth and adding value to the communities in and around our facilities," he says, "and focus on the 'Three E's': Empowerment of women, Education, and the Environment."