New York City-based Gretel Going came up with the idea for her jewelry collection after sticking a fortune cookie message behind a magnet on her fridge, only to find that it kept falling onto the kitchen floor.
She began surveying her family and friends to see if they, like her, also held onto their fortunes. Without fail, everyone had one that meant something to them—and everyone stored them a horrendous place: in purse pockets and wallets, taped to light switches or computers, stuffed in sock drawers.
Gretel connected with a jeweler who offered to teach her everything she knew, and it was then that she got the idea for lockets that would also hold fortunes. These lockets, along with a collection of fortune cookie jewelry, have since become the line’s signature pieces.