Every woman who cares about sustainability has probably noticed that tampons are not great for the planet. 20 billion menstrual products are disposed of annually in the USA. Here's a much better idea: a reusable cup worn internally like a tampon, but that collects—rather than absorbs—your period. Easier to use, more comfortable, and more secure than older cups on the market, when you're wearing it, you can swim, bike, and do yoga without fear. Remove, empty, rinse, and reinsert every 12 hours. Save money, create less landfill fodder, and join the Tampon Liberation Front, a group we invented just now. Made in California.