Little Goodall was created by artist and designer Molly Goodall in the fall of 2010. A stay at home mother at the time, Goodall was frustrated when her two year old son refused to wear the hoods on his coats. Searching for a creative solution, she designed and made a felt lion coat to inspire him to put his hood up in the cold. Friends commented, orders were placed, and Little Goodall was born. Molly holds a BFA in Fashion Design from Parsons the New School for Design and is the author of Wild Things to Sew and Wear. She has a background in childrenswear, toy design, and fine art. Little Goodall is a family owned business and the line is lovingly made by hand in North Texas.