“There are two things I know: Women love wine and we love to look and feel beautiful.”
After more than 18 years in health and beauty business operations, Michelle Bucaro was inspired to invent some new products. Back in 2010, she was chatting over wine with a few of her girlfriends. The topic of beauty products came up, and the women shared their experiences about ones they’d tried. Soon it became clear that all of them felt uneasy about so many products being full of ingredients none of them had ever heard of. That’s when it hit her: The delectable elixir they’d been sipping all night could be the answer. The love, laughter, and unbridled honesty that the friends shared made her want to bottle it for others to learn from and enjoy. She set out to create a line of all natural bath and body products that celebrate women and their love of wine.