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i-toc watch

by Sean Zoega
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  • the story

Watch It

Today's hottest innovations are all about intuitive design and how far you can stray from convention while staying within the realm of practicality. The i-Toc offers a new digital spin on an old analog concept. A watch without hands? Sure. But not even numbers?

The outer gradient displays the minutes and the inner gradient shows the hours. The rings interact creating an ever changing pattern of design and color. Once understood, the i-Toc cannot be forgotten.

Designed in UK by Sean Zoega. Made and assembled in China. Japanese quartz movement. Silicon rubber strap with stainless steel butterfly clasp, scratch resistant beveled crystal face. 3 ATM water resistance (30 minutes at 1 meter). Battery included.

  • details
Item ID
18864
Made from
aluminum, reclaimed steel, rubber
Measurements
Band: 10" L, Face: 1.5" L x 1" W x .23" D
Notes
Battery Model/Instructions: standard battery CR32
  • the maker

Sean Zoega

Sean Zoega is an unorthodox designer who has managed to synthesize the supposedly opposing disciplines of engineering and design. Originally graduating as an electronics engineer, Sean quickly employed his skills in the areas of meta art providing music synthesizers to a range of major artists (Jean Michel Jarre, Hawkwind, Brian Eno etc.)

"The interplay of science and art has always for me been the critical stimulation of human creativity, be it the invention of color pigments that change art and fashion forever or the synthesizer that has made possible new music with sounds that have never before existed in human experience," Sean says.

"Design is about exploration, understanding. That involves learning about materials, acoustics, electronics, color, texture, philosophy, people...even sometimes software programming...Whatever is required to better understand the problem. Design must always remember function otherwise it becomes art or sculpture. It may become beautiful art or sculpture but if the function is lost, forgotten or neglected the design has failed."

Sean Zoega has created recording environments for international festivals such as Holders Season in Barbados to more orthodox recording studios for K-Klass and Ian Brown. He has also created audio/visual installations all over the world for demanding clinets such as Disney, Cable & Wireless, Wellcome Trust...even the NHS. His work on psychoacoustics also led to his developments in artificial intelligence which culminated in the HyperTeach AI learning engine.

"Through all my work with music, sound and visuals I came to realize I was always slicing time, applying textures (aural and visual) and then rebuilding the parts to create a coherent whole...art and design are all about time. This was what sparked my interest in redesigning the watch. This has taken over ten years of my life to develop and has culminated in the i-toc. The i-toc is simple, but it wasn't easy."

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  • reviews
  • q & a

REVIEW SNAPSHOT®

by PowerReviews
I-TOC WATCH
 
3.9

(based on 9 reviews)

Ratings Distribution

  • 5 Stars

     

    (4)

  • 4 Stars

     

    (3)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (1)

89%

of respondents would recommend this to a friend.

Pros

  • Stylish (7)
  • Accurate (3)
  • Comfortable (3)

Cons

No Cons

Best Uses

  • Everyday (4)
    • Reviewer Profile:
    • Modern (5), Practical (5), Stylish (5), Classic style (4)
    • Was this a gift?:
    • No (5)

Reviewed by 9 customers

Sort by

Displaying reviews 1-9

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4.0

Perfect gift for the analog-challenged.

By 

from northern NY (way past Westchester!)

About Me Classic, Modern, Practical, Stylish

Verified Buyer

Pros

  • Handsome
  • Stylish
  • Unique

Cons

    Best Uses

    • Conversation starter
    • Everyday
    • Keeping Track Of Time

    Comments about I-TOC WATCH:

    Obviously, since it's not yet Christmas, my son has not received this gift. However, I'm pretty certain that he will love it as he's a real tech-y and an outstanding creative communications specialist.

    • Was this a gift?:
    • Yes
    • Who was the recipient of this product?:
    • Child
    • For what occasion did you purchase this product?:
    • Christmas or Hanukkah

    Comment on this review

    (3 of 4 customers found this review helpful)

     
    2.0

    Not quite what I expected

    By 

    from Somerset, CA

    Verified Buyer

    Pros

      Cons

        Best Uses

          Comments about I-TOC WATCH:

          I was surprised to discover it is actually an analog watch with printed images rotating on the face. Not as cool as I had expected.

          • Was this a gift?:
          • No

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          4.0

          It's why I shopped at Uncommon Goods

          By 

          from Quad Cities

          About Me Modern, Practical, Stylish

          Verified Buyer

          Pros

          • Stylish

          Cons

          • Plastic band--ew

          Best Uses

          • Everyday

          Comments about I-TOC WATCH:

          The watch is oh so very groovy, and I think the recipient will enjoy wearing it and having it in her "collection." I was a bit disappointed with a plastic band--it kind of dresses it down. Nonetheless, it's still way cool. I don't know about the quality/durability of it yet.

          • Was this a gift?:
          • Yes

          Comment on this review

           
          5.0

          Great design; modest price

          By 

          from Boston

          About Me Classic, Modern, Practical

          Verified Buyer

          Pros

          • Modest price
          • Stylish
          • Unusual look

          Cons

            Best Uses

            • Everyday
            • Formal

            Comments about I-TOC WATCH:

            Look for watches that are different from the typical and have a sleek look. This has the right look, gets noticed, and is moderately priced.

            • Was this a gift?:
            • No

            Comment on this review

            (1 of 1 customers found this review helpful)

             
            4.0

            Fun Gift. Hubby loved it!

            By 

            from Austin, Tx

            About Me Classic, Stylish

            Verified Buyer

            Pros

            • Easy To Read
            • Good Quality
            • Reliable
            • Stylish

            Cons

              Best Uses

              • Everyday
              • Travel

              Comments about I-TOC WATCH:

              Bought for my hubby for valentines day. He collects "different" watches and he absolutely loves this one.

              Service and delivery comments:

              Delivery was great!! Even with the snow storms, got to me before Valentine's Day.

              Comment on this review

               
              5.0

              It's beautiful!

              By 

              from Los Angeles, CA

              About Me Jerk, Modern, Practical

              Verified Buyer

              Pros

              • Accurate
              • Comfortable
              • Quality Construction
              • Stylish

              Cons

              • Too Big

              Best Uses

              • Daily Use

              Comments about I-TOC WATCH:

              This is a beautiful product and it made a great gift.

              Comment on this review

              (1 of 1 customers found this review helpful)

               
              5.0

              Conversation starter artwork

              By 

              from New England

              About Me Athletic, Classic, Modern, Practical, Stylish

              Verified Buyer

              Pros

              • Accurate
              • Comfortable
              • Quality Construction
              • Stylish

              Cons

                Best Uses

                • Casually stylish events

                Comments about I-TOC WATCH:

                There hasn't been a place I've worn this unique timepiece that a conversation hasn't begun over it. It is a smart accessory for any social occasion and provides just enough diversion on the occasional dress-down day at the office. Fun and philosophical, it's truly a one of a kind find.

                • Was this a gift?:
                • No

                Comment on this review

                (1 of 1 customers found this review helpful)

                 
                1.0

                Very happy with watch!

                By 

                from Raleigh, NC

                About Me Stylish

                Verified Buyer

                Pros

                • Accurate
                • Comfortable
                • Stylish

                Cons

                  Best Uses

                  • Daily Use

                  Comments about I-TOC WATCH:

                  Very happy with the watch, not so with the band provided. Watch was exactly as depicted. The only problem I had was adjusting the strap. Following the directions, I cut the strap to the desired length, however, I couldn't reconnect the strap and ended up having to go to a local jeweler for help.

                  I love the watch, it is very stylish, and much different from anything I've seen.

                  • Was this a gift?:
                  • No

                  Comment on this review

                  (2 of 2 customers found this review helpful)

                   
                  5.0

                  Unique, Stylish Watch

                  By 

                  from Omaha

                  About Me Midrange Shopper

                  Verified Reviewer

                  Pros

                  • Attractive Design
                  • Durable
                  • Unique

                  Cons

                    Best Uses

                    • Everyday wear
                    • Gifts

                    Comments about I-TOC WATCH:

                    I had been looking for a new watch for quite a while and haven't seen anything that caught my eye like this watch did. The minimalistic approach to time-keeping is done beautifully, resulting in a watch that's much easier to read than you would think. It seems to be very durable while also maintaining a very light weight (due to the aluminum case I'm sure) which makes it a pleasure to wear. Some might find the rubber wristband unattractive or cheap, but I think it adds to the unique minimalistic look of this watch. It certainly does have it's way of attracting attention too: in the past few days I've owned the watch, I've received multiple comments on or questions about it. Hands down one of the better and more interesting watches I've owned.

                    • I Am A:
                    • Family Young Kids
                    • Was this a gift?:
                    • No

                    Comment on this review

                    Displaying reviews 1-9

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