I-toc Watch

created by

Sean Zoega

$79.95 $ 49.99

created by

Sean Zoega

read more about the maker

Watch It

Today's hottest innovations are all about intuitive design and how far you can stray from convention while staying within the realm of practicality. The i-Toc offers a new digital spin on an old analog concept. A watch without hands? Sure. But not even numbers?

The outer gradient displays the minutes and the inner gradient shows the hours. The rings interact creating an ever changing pattern of design and color. Once understood, the i-Toc cannot be forgotten.

Designed in UK by Sean Zoega. Made and assembled in China. Japanese quartz movement. Silicon rubber strap with stainless steel butterfly clasp, scratch resistant beveled crystal face. 3 ATM water resistance (30 minutes at 1 meter). Battery included.

Sean Zoega is an unorthodox designer who has managed to synthesize the supposedly opposing disciplines of engineering and design. Originally graduating as an electronics engineer, Sean quickly employed his skills in the areas of meta art providing music synthesizers to a range of major artists (Jean Michel Jarre, Hawkwind, Brian Eno etc.)

"The interplay of science and art has always for me been the critical stimulation of human creativity, be it the invention of color pigments that change art and fashion forever or the synthesizer that has made possible new music with sounds that have never before existed in human experience," Sean says.

"Design is about exploration, understanding. That involves learning about materials, acoustics, electronics, color, texture, philosophy, people...even sometimes software programming...Whatever is required to better understand the problem. Design must always remember function otherwise it becomes art or sculpture. It may become beautiful art or sculpture but if the function is lost, forgotten or neglected the design has failed."

Sean Zoega has created recording environments for international festivals such as Holders Season in Barbados to more orthodox recording studios for K-Klass and Ian Brown. He has also created audio/visual installations all over the world for demanding clinets such as Disney, Cable & Wireless, Wellcome Trust...even the NHS. His work on psychoacoustics also led to his developments in artificial intelligence which culminated in the HyperTeach AI learning engine.

"Through all my work with music, sound and visuals I came to realize I was always slicing time, applying textures (aural and visual) and then rebuilding the parts to create a coherent whole...art and design are all about time. This was what sparked my interest in redesigning the watch. This has taken over ten years of my life to develop and has culminated in the i-toc. The i-toc is simple, but it wasn't easy."

Made from
aluminum, reclaimed steel, rubber
Band: 10" L, Face: 1.5" L x 1" W x .23" D
Battery Model/Instructions: standard battery CR32
Item ID

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Most of our items are in stock and will ship quickly. Orders for in-stock items placed before 5pm ET Monday through Friday, excluding Federal holidays, will ship:
Economy shipping:
within 8 days, arriving no later than the 9th business day after the order was placed.
Standard shipping:
within 4 days, arriving 5 business days after the order was placed.
Preferred shipping:
within 2 days, arriving 3 business days after the order was placed.
Expedited shipping:
within 1 day, arriving 2 business days after the order was placed.
Express shipping:
will ship the same day and arrive 1 business day later.