In early 2009, Jill found herself in her basement, with a 1 ton hunk of iron, a macbook and a vision. She had always wanted to own her own business and early ideas spanned from a gymnastics studio to a dog kennel – can you imagine! She headed back to her creative roots and true passion : paper & design. After spending a solid couple of years creating and growing her Internationally sold wedding line, she decided to bring on partner, Brian Shephard, to take her dream to the next level. It has been a fast paced roller coaster since, with a daily flurry of filling orders balanced with creating new and exciting products.