Inspired by vintage soap packaging and soothing colors, Elizabeth Ellsworth is a spa enthusiast who creates cosmetics that are safe, effective, and affordable. Whether it’s a simple drawstring pouch or a product label, she draws from her background in art and psychology to create one-of-a-kind designs. “In college, I was fascinated with advertising psychology,” she says. This led her to create items that are beneficial to both body and mind. “I wanted a company that speaks to those people who are looking for relief from their daily lives, but in the comfort of their own home.” Her products are formulated with simplicity in mind, only using essential ingredients and leaving out unnecessary fillers that add little benefit to the skin. Her hope is that her products provide a meditative experience for the user. “What inspired me to do this was 20 years of retreating to my bath, soaking in a hot tub, and clearing my mind.” Elizabeth lives and creates in West Virginia.