Ori Niv believes that practical designs can be beautiful, well-crafted, and sprinkled with humor. His products are created for people who are drawn to originality, and who believe their living space should have character. Ori has a degree in product design from Tel Aviv University in Israel. After he graduated, he started his own business, creating one-of-a-kind works like his superhero bookends, and countless other unique designs. Today, Ori works with a team of designers to create fresh new decor and functional products that are also entertaining. He lives and works in Tel Aviv.