Hatching your next big idea doesn't have to involve a flurry of Post-It notes or coffee-stained napkin sketches. Designed to help you transform daydreams into reality, this handsome, cloth-bound notebook is organized in three sections: Conceive, Incubate, and Hatch. The system breaks down grand ideas into realistic action items, offering a framework for brainstorming, tracking ideas, evaluating their merits, and deciding which ones to pursue and execute. Whether you're making something for the sheer joy of it or planning a product to sell, this notebook will help bring your ideas to life while strengthening your creative capacity along the way. It includes detailed tips and guidelines for how to make the most of each section, a ribbon bookmark to keep your place, and inspirational quotes to keep you motivated.
Printed on 70 lb. acid-free paper sourced from sustainably managed American forests. Designed by Liz and Sarah Downey; made in Ann Arbor, Michigan.