Daniele 'Danne' Semeraro was born and raised in Sweden, in 2000 he moved to Florence, Italy. Here he completed his degree in Interior and Industrial Design at Accademia Italiana.
He has honed his skills over the years working for a wide range of design firms, from automotive companies in Sweden, to interior and lighting design firms in California. His focus has always been on product design and after leading as Design Manager for one of the top lighting manufacturers he started Sempli. With Sempli, Semeraro can fully showcase his true design heritage. Mixing Sweden's simple functionality with Italy's Style and elegance.