While working as a food editor at Food & Wine, Kristin Donnelly was inspired to create a lip balm using the thought and care she had seen in the artisanal food movement. She knew that, as with any kind of alchemy, it was important to start with great ingredients. In the case of her lip balms, Kristin uses pure essential oils distilled from botanicals, natural butters, and golden beeswax. With her husband, Kristin launched her company in New York City and now operates it from Bucks County, PA. Her balms now have cult-like followings, especially among food and cocktail enthusiasts.