Boulder-based Davidson Lewis' first high school job was working at a bike shop where he had an “ah-ha” moment: he noticed all the bicycle inner tubes and other durable materials that were being discarded. As a passionate cyclist and outdoorsman, he started to think how he could do something good with these materials. Through an environmentally friendly design project, he developed a line of gear made of bicycle and truck inner tubes, old seat belts, and scrap fabrics. Davidson's line has since expanded to offer all types of fun, functional bags and accessories. In addition to upcycling bicycle tubes, he uses reclaimed tent material, climbing ropes, wetsuits, and yoga mats. All these materials are diverted from landfills while equipping you for your ride or adventure.