Three generations of the Rembe Family have owned and operated the organic farm where they grow their intensely fragrant lavender. In 1976, Penny and Armin Rembe purchased half the property where they raised their four children and maintained the property as gentlemen farmers. In 1999, the second half of the property, which included La Quinta Cultural Center, came up for sale and was under threat of being developed. Together with their four children, they decided to reunite the properties and preserve the architecture, gardens, and open farmland by running it as a two-part business: inn and store. Penny and Armin planted lavender because it uses less water than many crops, and doesn’t deplete the soil. While "retired," Penny and Armin ran the inn for five years. In 2004, their son Matthew Rembe took over and has developed all areas of the business, from expanding the lavender spa product brand to the addition of guest rooms, fine dining, and cultural programming.