{"id":36795,"date":"2015-05-21T15:14:05","date_gmt":"2015-05-21T19:14:05","guid":{"rendered":"http:\/\/blog.uncommongoods.com\/?p=36795"},"modified":"2015-05-21T15:15:54","modified_gmt":"2015-05-21T19:15:54","slug":"how-do-you-choose-products-for-your-catalog","status":"publish","type":"post","link":"https:\/\/www.uncommongoods.com\/blog\/2015\/how-do-you-choose-products-for-your-catalog\/","title":{"rendered":"How do you choose products for your catalog?"},"content":{"rendered":"<p>We consider all product for our web assortment first and the decide whether we&#8217;d like to feature them in our print catalog. Our buying team searches for new product every day in various ways. We look online (on blogs and in online marketplaces), in person (at trade shows and other live events), and at our current line-up to find opportunities to develop new products with existing vendors. It\u2019s really fun to collaborate on something and build out business together!<\/p>\n<p>We take a lot of factors into account when deciding to work with a new artist or selecting new product. We think a lot about the artist\u2019s story and where and how product is made \u2013 half of our assortment is <a title=\"Made In America | UncommonGoods\" href=\"http:\/\/www.uncommongoods.com\/sets\/made-in-usa?source=blog_FAQcatalog\" target=\"_blank\">made here in the United States<\/a>, half is <a title=\"Handmade Goods | UncommonGoods\" href=\"http:\/\/www.uncommongoods.com\/sets\/handmade-gifts?source=blog_FAQcatalog\" target=\"_blank\">handmade<\/a>, and about a quarter is <a title=\"Recycled Gifts | UncommonGoods\" href=\"http:\/\/www.uncommongoods.com\/gifts\/collections\/recycled-gifts?source=blog_FAQcatalog\" target=\"_blank\">upcycled or recycled<\/a>, so all of these attributes are important factors. High quality craftsmanship is essential as well. We\u2019re an animal-friendly company, so we don\u2019t sell anything made of leather, feathers, fur, or pearls.<\/p>\n<p>Current trends are also a key factor. Both those we see in the marketplace and sales trends we see internally are taken into account as we choose items for inclusion in our catalog. We use historical sales data to ensure that we make informed, strategic decisions and offer product that will excite our customer. It\u2019s also important to contextualize an artist\u2019s collection or a new item within our current product assortment. We ask ourselves what void the product fills, what value it adds for our customer, and if it\u2019s a fit for our brand. We also ask ourselves what makes it uncommon, because ultimately we want to offer truly special product that our customer will be thrilled to receive.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We consider all product for our web assortment first and the decide whether we&#8217;d like to feature them in our print catalog. Our buying team searches for new product every day in various ways. We look online (on blogs and in online marketplaces), in person (at trade shows and other live events), and at our current line-up to find opportunities to develop new products with existing vendors. It\u2019s really fun to collaborate on something and build out business together&#8230; <\/p>\n","protected":false},"author":147,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1574],"tags":[2043],"_links":{"self":[{"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/posts\/36795"}],"collection":[{"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/comments?post=36795"}],"version-history":[{"count":5,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/posts\/36795\/revisions"}],"predecessor-version":[{"id":36817,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/posts\/36795\/revisions\/36817"}],"wp:attachment":[{"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/media?parent=36795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/categories?post=36795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/tags?post=36795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}