{"id":26569,"date":"2013-08-16T13:05:13","date_gmt":"2013-08-16T17:05:13","guid":{"rendered":"http:\/\/blog.uncommongoods.com\/?p=26569"},"modified":"2016-02-17T11:29:28","modified_gmt":"2016-02-17T16:29:28","slug":"heatmaps","status":"publish","type":"post","link":"https:\/\/www.uncommongoods.com\/blog\/2013\/heatmaps\/","title":{"rendered":"6 Heatmaps: Beer Guzzlers, Baby Makers, Hipsters & More!"},"content":{"rendered":"

Bryan<\/a>, our Business and Analytics Associate (aka the guy who’s computer screen always looks like The Matrix<\/a> to most of us) recently stumbled upon a Gothamist article<\/a> \u00a0regarding Yelp creating a hipster heat map. (Yes. You read that right. A map tracking hipsters. You probably haven’t heard of it<\/em>.) It\u2019s a map where a digital inkblot pops up and becomes deeper in color on a certain location where reviewers would mention the word \u201chipster.\u201d Williamsburg<\/a> was, of course, the deepest and biggest blob Yelp found. But to their surprise, there was a pretty hefty dot on 28th and Broadway, not the most hipster-esque place one would think of.\u00a0To see if he\u2019d run into any surprises himself, \u00a0Bryan decided to have a little fun and create his very own UncommonGoods heat maps using items purchases in select product categories. The topics he touched on were baby makers (baby<\/a>), beer guzzlers (beer<\/a>), lovely newlyweds (wedding gifts<\/a>), and of course he wasn’t about to skip the holy hipsters (hipster<\/a>).<\/p>\n

BEER GUZZLERS: Beer products for our beer lovers.<\/strong><\/p>\n

It’s no surprise that Hoboken and Turtle Bay are full of dudes (and dudettes) who love to chug the brew. They’re prime places for up-and-comers in the business world to start their commute to the financial district. Who doesn’t need a cold one after a long day in finance?<\/p>\n

\"beer3\"<\/a><\/p>\n

Fargo-Moorhead is also home to a bunch of beer lovers. We figure the extreme temperatures in NoDak and MN are to blame. Hot in the summer? Cool off with a frosty mug of ice cold beer. Freezing in the winter? Enjoy the magical warming properties of alcohol.<\/p>\n

\"beer2\"<\/a><\/p>\n

LOVELY NEWLYWEDS: Wedding gifts for the lovebirds out there.<\/strong><\/p>\n

Philly sure knows how to put a ring on it. The city of Brotherly Love has couples falling in love left and right.<\/p>\n

\"wedding\"<\/a><\/p>\n

BABY MAKERS: Baby gifts for the lil’ ones.<\/strong><\/p>\n

San Francisco: the land of love, or just a whole lotta lovin’?<\/p>\n

\"baby<\/a><\/p>\n

For all its remoteness, there\u2019s a lot of baby makin’ (or gift-buying) going on in North Pole, Alaska.<\/p>\n

\"babymakin\"<\/a><\/p>\n

\u00a0HOLY HIPSTERS: Gifts bought under our “hipster gifts” category.\u00a0<\/strong><\/p>\n

Williamsburg loses the hipster crown and hands it over to the Fort Greene & Park Slope area. Want to tell them or shall we?<\/p>\n

\"hipster1\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

This post was, appropriately, written by Emily<\/a> (an “I’m not a hipster” hipster), Bryan<\/a> (a newlywed), and Cassie<\/a> (a beer lover originally from Fargo-Moorhead.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Using the power of data we created heatmaps to track our customers from Beer Guzzlers to Baby Makers. (And we just couldn’t leave out those Hipsters!)<\/p>\n","protected":false},"author":73,"featured_media":26577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[135,587],"_links":{"self":[{"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/posts\/26569"}],"collection":[{"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/comments?post=26569"}],"version-history":[{"count":1,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/posts\/26569\/revisions"}],"predecessor-version":[{"id":44381,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/posts\/26569\/revisions\/44381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/media\/26577"}],"wp:attachment":[{"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/media?parent=26569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/categories?post=26569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/tags?post=26569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}