{"id":22515,"date":"2013-02-18T09:19:45","date_gmt":"2013-02-18T14:19:45","guid":{"rendered":"http:\/\/blog.uncommongoods.com\/?p=22515"},"modified":"2016-07-28T15:14:20","modified_gmt":"2016-07-28T19:14:20","slug":"videos-making-greener-products-marketing","status":"publish","type":"post","link":"https:\/\/www.uncommongoods.com\/blog\/2013\/videos-making-greener-products-marketing\/","title":{"rendered":"How to Make Your Products Eco-Friendly and Spread the Word"},"content":{"rendered":"<p><a href=\"https:\/\/www.uncommongoods.com\/blog\/\/2013\/videos-making-greener-products-marketing\/blog1\/\" rel=\"attachment wp-att-22528\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22528\" title=\"Yuka, Rebecca and Tiffany | UncommonGoods\" src=\"https:\/\/www.uncommongoods.com\/blog\/\/wp-content\/uploads\/2013\/02\/blog1.jpg\" alt=\"\" width=\"550\" height=\"328\" srcset=\"https:\/\/www.uncommongoods.com\/blog\/wp-content\/uploads\/2013\/02\/blog1.jpg 550w, https:\/\/www.uncommongoods.com\/blog\/wp-content\/uploads\/2013\/02\/blog1-300x178.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a>This month we had the pleasure of hosting our fourth <a href=\"http:\/\/www.uncommongoods.com\/designs\/events?source=blog\">How To Make It<\/a> design panel and networking happy hour in Brooklyn. We invited local designs (although some traveled from as far as Central Pennsylvania) who came to hear our panel discuss greenifying your designs and small business and how to get the word out about your eco-friendly creations. Everyone stuck around to swap business cards, meet our buyers and enjoy <a href=\"http:\/\/brooklynbrewery.com\/verify\">Brooklyn Brewery<\/a> beer and <a href=\"http:\/\/morrisgrilledcheese.com\/\">Morris Grilled Cheeses<\/a>.<\/p>\n<p><a href=\"https:\/\/www.uncommongoods.com\/blog\/\/2013\/videos-making-greener-products-marketing\/blog2\/\" rel=\"attachment wp-att-22529\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22529\" title=\"Networking at How To Make It | UncommonGoods\" src=\"https:\/\/www.uncommongoods.com\/blog\/\/wp-content\/uploads\/2013\/02\/blog2.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.uncommongoods.com\/blog\/wp-content\/uploads\/2013\/02\/blog2.jpg 550w, https:\/\/www.uncommongoods.com\/blog\/wp-content\/uploads\/2013\/02\/blog2-300x225.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a>Weren&#8217;t able to make it? Watch some clips of the conversation below.<\/p>\n<p><iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/Ya1VNtkH_dk?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nRebecca talks about the return on investments made in making your products more eco-friendly.<\/p>\n<p><iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/veqCuMVAH1Q?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nRebecca shares some great marketing ideas for building a happy and healthy customer-base.<\/p>\n<p><iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/jjixPAXz2gQ?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nTiffany shares some common mistakes made when marketing eco-friendly products.<\/p>\n<p><iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/EdPUDFV9oxU?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nGreen products also means a more energy-efficient work environment. Rebecca shares some easy retrofits to make your home and office greener.<\/p>\n<p><iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/-UO6zNBDzeU?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nYuka gives advice on pitching your products to the media.<\/p>\n<p><iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/MMp6V7PF814?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nYou have a green product, now what about your packaging?<\/p>\n<p><iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/Vgx6qhudFOQ?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nA lot of companies throw around the word &#8220;green&#8221; but there are some restrictions.<\/p>\n<p><strong>Want more? You can watch a video of the entire discussion below.<\/strong><br \/>\n<iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/b3Za42GNxYs?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch videos from our How To Make It: Implementing Green Practices in Your Designs panel discussion.<\/p>\n","protected":false},"author":25,"featured_media":22527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2209],"tags":[37,30,898,940,1499,1064],"_links":{"self":[{"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/posts\/22515"}],"collection":[{"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/comments?post=22515"}],"version-history":[{"count":1,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/posts\/22515\/revisions"}],"predecessor-version":[{"id":49646,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/posts\/22515\/revisions\/49646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/media\/22527"}],"wp:attachment":[{"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/media?parent=22515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/categories?post=22515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uncommongoods.com\/blog\/wp-json\/wp\/v2\/tags?post=22515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}