Boom Boom

Like the boomerang, we believe whatever thoughts, actions and/or words you put out into the world eventually find their way back to you, but not before covering a lot of ground a long the way. What's the quickest and simplest way to communicate this karmic notion? By saying, "Boom Boom". You put it comes back.

The more we used the phrase, the more it started to take on a life of its own. While the underlying sentiment was always the get back what you give...the subtlety around its different uses started to emerge. Suddenly, shouting an enthusiastic "Boom Boom!" when we ran into a friend felt better and more expressive than, "Good to see you." When walking out the door, saying "Boom Boom" worked just as well as goodbye. If we needed an expression of celebration or congratulations we found ourselves doing the ol' fist pound and exclaiming, "Boom BOOM!" And when someone did something nice for us, a simple "Boom Boom" expressed our gratitude in a way that "thanks" just didn't quite equal.

After using the phrase for a few years and having other people pick up on it we started to wonder if there wasn't something more there. Ultimately, Boom Boom had become more than an expression. It had become an attitude. A way of life. This led us to wonder: could there be a whole culture of Boom Boom? Could we incite a global revolution of kindness powered by Boom Boom? What if the world had just a little bit more Boom Boom? What would happen? So, we thought we'd see what we could do about it.

And that brings us to here. To this idea and the fruition of what everyone agreed was a far too crazy, far too nice, and far too altruistic idea: that Boom Boom could change the world.

It is a revolution in every sense of the word and we're glad you're with us, filling the world with more "Boom Boom!" Thanks for joining the cause.