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ElephANT

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166 votes 31 comments

PRODUCT STORY
Mimi says: The phrase "Dream big. Start small." immediately inspired animal imagery large and small elephants and ants. When I realized that 'ant' was the last part of the word 'elephant' I wanted to find a unique way to design this by wrapping around front and back so there would be an element of surprise in the wordplay depending on the baby's position, there's a different visual and story. The front resolves with the tiny graphic ant daydreaming the phrase as shown in the watercolor thought bubbles.

I painted a variety of watercolor circles and wanted to incorporate them as a whimsical, artistic design element. I used photo reference to draw the elephant and ant a bit more realistically. I added texture to the elephant shape through the watercolor polka dots, and chose colors that seemed more gender-neutral and a bit sophisticated-baby. I tried different style renditions and ultimately decided to use fonts instead of hand done lettering (which I also love to do) to help the concept come across more clearly with the double-sided design.
ARTIST / DESIGNER
Mimi Mclaughlin
SUBMITTED BY
Graphic Design Challenge: Babysuits
NOTES
Help us decide who our children’s buyer will work with for their next babysuit design! This exact image might be slightly edited or modified for the final product if chosen as the winner.
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Cassie, UncommonGoods

November 12, 2013 01:06:51 PM

Mimi's two-sided design incorporates some clever wordplay, along with our babysuit phrase. Check out the product story to learn more about her inspiration, then let us know if elephANT has your vote.

John
Vote: Thumbs up!

November 13, 2013 06:33:50 PM

This is a clever design that I just love. Great Designer!!!!

John
Vote: Thumbs up!

November 13, 2013 06:33:50 PM

This is a clever design that I just love. Great Designer!!!!

Alyson
Vote: Thumbs up!

November 13, 2013 09:31:51 PM

This is absolutely adorable!

frances

November 13, 2013 10:17:46 PM

Very clever!!

Cass
Vote: Thumbs up!

November 13, 2013 10:34:21 PM

Mimi rocks, she is super talented and even if I didn't work with her already I would still choose her design

Onella
Vote: Thumbs up!

November 13, 2013 11:47:53 PM

Adorable!

ann
Vote: Thumbs up!

November 14, 2013 12:03:02 AM

Cute "as a bug" and clever!

Jennifer
Vote: Thumbs up!

November 14, 2013 01:07:54 AM

Love, love, love this! I hope to be able to get one for my new little man:-)

Sarah
Vote: Thumbs up!

November 14, 2013 07:44:37 AM

This is absolutely adorable!!

Chris
Vote: Thumbs up!

November 14, 2013 08:17:18 AM

Classy, clever and clean - classic Mimi.

Patricia

November 14, 2013 08:18:49 AM

I love the 2 sided design! What a great "picture moment" of surprise when the baby flips over!

becky
Vote: Thumbs up!

November 14, 2013 08:21:11 AM

This is too cute!

Trisha
Vote: Thumbs up!

November 14, 2013 08:47:48 AM

This is so cute!

Katie

November 14, 2013 09:26:00 AM

Love it!

Donna
Vote: Thumbs up!

November 14, 2013 09:27:41 AM

Love it! So cute!!

Julie
Vote: Thumbs up!

November 14, 2013 09:29:33 AM

Where was this when my kids were little??? LOVE it.

jillian
Vote: Thumbs up!

November 14, 2013 12:45:58 PM

Love it! Absolutely adorable!

jillian
Vote: Thumbs up!

November 14, 2013 12:45:58 PM

Love it! Absolutely adorable!

Leona
Vote: Thumbs up!

November 14, 2013 11:11:36 PM

Mimi is an extremely intuitive and inspired creator. She has the eye of a true artist!

Jody
Vote: Thumbs up!

November 15, 2013 03:30:42 AM

I love the whimsy of this design--both the wordplay and the inviting watercolor textures!

Ashley
Vote: Thumbs up!

November 15, 2013 11:06:40 AM

So cute and clever - I love it!

Pam
Vote: Thumbs up!

November 16, 2013 09:59:16 AM

Love it!

Denise
Vote: Thumbs up!

November 16, 2013 02:06:31 PM

Clever, clever. clever.

Ashlyn
Vote: Thumbs up!

November 17, 2013 01:40:45 PM

I expect nothing less than stunning from this woman and yet, her work never ceases to amaze me.

Amelia
Vote: Thumbs up!

November 18, 2013 04:50:32 PM

Love it! Good luck.

ANNE
Vote: Thumbs up!

November 19, 2013 12:39:23 AM

I want to buy this.

johnathan
Vote: Thumbs up!

November 19, 2013 07:10:49 AM

Very child friendly !!! awesome design !!

Debra
Vote: Thumbs down!

November 19, 2013 09:16:11 AM

Eleph should be on the front

mimi
Vote: Thumbs up!

November 19, 2013 10:36:17 PM

big thanks to everyone for all your insightful comments and support--I'm very grateful!

mimi
Vote: Thumbs up!

November 19, 2013 10:59:34 PM

Debra, I wondered about that at first, but decided starting the main word on the back would be more..... uncommon!:)

thanks for commenting

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