Ellen says: Maren Einvik and I aim at increasing awareness of sustainable fashion. The production is done with love by local hands in NYC, and the team is planning to involve local charities and co-ops in their production. REWEAR’s founders wants to ensure that social activism is integrated into their overall business model and every step of the production process.
Above all, REWEAR NYC embraces its status as “ecological fashion”, by re-purposing old garments, giving them new life. It seems fitting that these new-born objects are used to carry and nurture newborn children. The care and love used to make them stands as a metaphor for the love and nurturing of the children they carry. And as they continue to look towards the future, only time will tell what lies in store for this emerging new design collective.
Recycled jeans, lined with 100% cotton for the little one's comfort