TimeCapsules is a collaboration between founder Anouk van der El, the award winning product designers of Office Originair, creative collective Venour and graphic designers Mae Engelgeer & Marloes Sijm. Anouk van der El studied Marketing & Innovation in Groningen (The Netherlands) and in 2008 founded her Youth marketing consulting company, Try Out.
When her first son was born, Anouk noticed that many of the gifts they received were of a temporary nature, like baby clothing or teddy bears. Her 95-year-old grandmother, a very cool lady who has traveled all over the world, donated money for her grandson's first trip and wrote down a personal bucket list with her best travel tips for him.
Inspired by Andy Warhol, who used to collect bits of his daily life in boxes that remained sealed for 25 years, Anouk decided to put her grandmother's letter in a cardboard box together with some lovely letters, pictures, and a great package of newspapers and magazines from the date of his birth, which she got from the baby's godfather. That's when the TimeCapsules idea was born. So, there it was: a capsule to capture the important moments in life.