Brian Staebell's love of music began when he took up the guitar at eight years old. Although he didn't become a jukebox hero, he kept his love of craftsmanship and music alive as he ventured into business, marketing, and graphic design. While working as marketing director for a small music store in Batavia, New York, he began to explore the niche market for unique, high-end guitar picks. He started a venture to produce picks for this discerning market, quickly garnering international attention from some of the biggest publications in the guitar community. Soon, he moved his operation to Rochester, New York, and has focused exclusively on creating beautiful, long-lasting guitar picks and accessories for guitarists.