Graphic designer and mother Haily Meyers began her career designing greeting cards and shifted to art-centered baby products when her daughter was born. Monthly baby stickers were her first foray into the baby space, and three years later her product assortment has grown to include art prints, closet dividers, and baby memory books. She finds inspiration in nature and in the simple beauty of her daughter's smile. Her aesthetic is retro with a modern whimsy, focusing on color and typography. She lives in Scottsdale, Arizona with her husband, daughter, and two dogs, Birdie and Winifred.