An adventurous, lover of the outdoors who appreciates well made gear. Brad frequently wears his shoes without socks, and was getting frustrated with the excessive sweating and shoes that were literally falling apart. He researched the insole market, but the best insoles he could find were washable fabric inserts that absorb sweat like a sponge and required frequent washing. There were powders and sprays that eliminated odor, but required frequent use. Plus, none of these offered much in the way of arch support, so at the end of a day of walking around New York, his feet still ached. After understanding the problems first hand, Brad got to work and after months of testing different materials and prototyping designs, Honey Soles was born.