“I love the idea of taking a vision and making it a reality.”
The scene: small town Wisconsin. Our hero, Justin Hoffman finds himself staring at the lengthy list of ingredients on a bottle of fancy shmancy honey mustard. Perplexed at why a seemingly simple spread would be so replete with additives, he runs home, zips through a montage of research, and whips up his first batch of custom mustard. Over the next few years, Justin takes to making mustard as a hobby, testing it out on friends and family until he sets out for Seattle. Enter Bryan. Fresh out of college and intrigued by Justin's mustard-making talents, Bryan suggests turning Justin's hobby into a small business. With support from Molly's—a restaurant that offered them after-hours kitchen space—Justin and Bryan's mustard business was born and continues to make its mark on the world of small-batch condiments.
Hear from Justin and Bryan about how they took mustard-matters into their own hands in a Q&A on the blog.