Carter Kostler of Virginia Beach has a goal of improving one's health by making water more interesting. That goal was recognized by both Entrepreneur Magazine and Michelle Obama's End Childhood Obesity Innovation Challenge. Carter's mission to stamp out obesity and type 2 diabetes has been featured in multiple health and wellness publications, including Forbes, Fortune, Entrepreneur and local and national news publications. He continues to support the Alliance for a Healthier Generation and donates a proceed of all profits to the Alliance. Carter is active in the community, working with schools and organizations such as the American Diabetes Association.